--- title: Miva Merchant Acquires Its Original Name and Announces a Corporate Rebranding description: As of June 3, 2013, Miva Merchant, Inc. is now officially Miva, Inc. again.  Miva Merchant, Inc. has purchased the domain name and trademark rights to the Miva name. image: https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General_Photo_Blog%20%E2%80%93%2022@2x.png --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # Miva Merchant Acquires Its Original Name and Announces a Corporate Rebranding By Miva | June 17, 2013 - [Miva News](https://blog.miva.com/tag/miva-news) ![Miva logo on red background](https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General_Photo_Blog%20%E2%80%93%2022@2x.png) ### Before You Read On... See why top ecommerce brands use Miva’s no-code platform to run multiple stores, manage massive catalogs, and grow their revenue. [Book a Demo of Miva](https://www.miva.com/schedule-demo-admin)   **Miva Merchant, Inc. has purchased the domain name and trademark rights to the Miva name.** As of June 3, 2013, Miva Merchant, Inc. is now officially Miva, Inc. again. “We are very happy about our name being fully restored,” commented Rick Wilson, Miva’s President.  “The next version of our software, Version 9, will be the final step in the process of a complete rebranding.” “We knew the timing had to be right. Version 9 will be the most robust update to our product in our company’s history, so we knew there would never be a better time to rebrand,” said Rick Wilson.  “The name Miva better reflects the strength of our brand and the quality of our software and services.” Commenting on the unveiling of the new name and launch of the new brand identity of Miva, Russ Carroll, CEO of Miva, said: > “Acquiring the Miva name completes a six-year rebuilding effort that a team of over 100 dedicated staff have done.  Great care has been taken to place our clients above all else in the restoration of this flagship name.  We take enormous pride in our brand and our vision for future expansions and new, upcoming features.”   The name Miva was originally created and trademarked back in 1997 (and the original domain name registered) by the precursor to Miva Merchant, HTMLScript, Inc. In 2004, Miva, Inc., along with its name and trademarks, were sold to FindWhat, Inc. a publicly traded company on the NASDAQ (FWHT). In 2007, the current owners including original Miva management bought the original Miva assets, technologies and customer base back from FindWhat and started Miva Merchant, Inc. *To read the official Press Release, [click here](https://www.prweb.com/releases/2013/6/prweb10837298.htm).* [Back to top](https://blog.miva.com/miva-merchant-acquires-its-original-name-and-announces-a-corporate-reb#postAnchor) ### Want to read this blog offline? No worries, download the PDF version now and enjoy your reading later... Download PDF ![Image of Miva.](https://blog.miva.com/hubfs/Miva%2010/Miva%2010%20Email%20images/miva-logo-square.png) Miva Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce. [Visit Website](https://www.miva.com/) ![White Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg) Powering the Next Era of Intelligent, Connected Commerce. [Get Pricing](https://www.miva.com/schedule-demo-admin) - [![White Facebook logo.](https://www.miva.com/images/svg/icons/icon-white-facebook.svg)](https://www.miva.com/social/facebook) - [![White X logo.](https://www.miva.com/images/svg/icons/icon-white-x.svg)](https://www.miva.com/social/x) - [![White LinkedIn logo.](https://www.miva.com/images/svg/icons/icon-white-linkedin.svg)](https://www.miva.com/social/linkedin) - [![White Instagram logo.](https://www.miva.com/images/svg/icons/icon-white-instagram.svg)](https://www.miva.com/social/instagram) ![Badge displaying that Miva was named Best Ecommerce Platform in 2020 by Vendors In Partnership.](https://www.miva.com/images/badges/best-ecomm-platform-2020.webp) - Solutions - [Why Miva](https://www.miva.com/why-miva) - [Platform Overview](https://www.miva.com/platform-overview) - [Miva Connect](https://www.miva.com/miva-connect) - [Vexture](https://www.miva.com/vexture) - [PageBuilder](https://www.miva.com/pagebuilder) - [MivaPay](https://www.miva.com/mivapay) - [MultiStorefront](https://www.miva.com/miva-multistorefront) - Business Type - [B2B](https://www.miva.com/b2b-ecommerce) - [B2C](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid](https://www.miva.com/b2b-dtc-ecommerce-platform) - Community - [Customer Stories](https://www.miva.com/customer-stories) - [Technology Partners](https://www.miva.com/partners) - [Agency Partners](https://www.miva.com/miva-agency-partners) - [Forums](https://www.miva.com/forums/) - Resources - [Resource Center](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog](https://blog.miva.com/) - [Documentation](https://docs.miva.com/) - [App Store](https://apps.miva.com/) - [Miva Releases](https://www.miva.com/product-releases) - Compare Miva - [With Shopify](https://www.miva.com/miva-vs-shopify-plus) - [With BigCommerce](https://www.miva.com/miva-vs-bigcommerce) - [With Adobe Commerce (Magento)](https://www.miva.com/miva-vs-adobe-commerce-magento) - [With Salesforce Commerce](https://www.miva.com/miva-vs-salesforce-commerce) - Company - [About](https://www.miva.com/company) - [Leadership](https://www.miva.com/company/leadership) - [Diversity & Inclusion](https://www.miva.com/company/diversity-inclusion) - [Careers](https://www.miva.com/company/careers) - [Press Center](https://www.miva.com/press/) Copyright © 1997 – 2026 Miva®, Miva Merchant®, MivaPay®, Camp Miva®, Miva Connect®, Vexture®, Miva, Inc. All Rights Reserved. Terms & Policies - [Privacy Policy](https://www.miva.com/privacy) - [Cookie Policy](https://www.miva.com/cookie-policy) - [Job Applicants Privacy](https://www.miva.com/miva-applicant-privacy-notice) - [Intellectual Property](https://www.miva.com/intellectualproperty) - [Terms of Service](https://www.miva.com/pdf/SaaS_TOS.pdf) - [Non-Compliance Policy](https://www.miva.com/miva-software-updates) ```json { "@context" : "https://schema.org", "@id" : "https://blog.miva.com/miva-merchant-acquires-its-original-name-and-announces-a-corporate-reb#webpage", "@type" : "WebPage", "description" : "As of June 3, 2013, Miva Merchant, Inc. is now officially Miva, Inc. again.  Miva Merchant, Inc. has purchased the domain name and trademark rights to the Miva name.", "inLanguage" : "en-US", "isPartOf" : { "@id" : "https://blog.miva.com/#website" }, "name" : "Miva Merchant Acquires Its Original Name and Announces a Corporate Rebranding", "url" : "https://blog.miva.com/miva-merchant-acquires-its-original-name-and-announces-a-corporate-reb" } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.miva.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://blog.miva.com/", "name" : "Blog", "position" : 2 }, { "@type" : "ListItem", "item" : "https://blog.miva.com/miva-merchant-acquires-its-original-name-and-announces-a-corporate-reb", "name" : "Miva Merchant Acquires Its Original Name and Announces a Corporate Rebranding", "position" : 3 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Miva", "url" : "https://blog.miva.com/author/miva" }, "dateModified" : "1630522746549", "datePublished" : "2013-06-17 00:00:00", "description" : "As of June 3, 2013, Miva Merchant, Inc. is now officially Miva, Inc. again.  Miva Merchant, Inc. has purchased the domain name and trademark rights to the Miva name.", "headline" : "Miva Merchant Acquires Its Original Name and Announces a Corporate Rebranding", "image" : { "@type" : "ImageObject", "height" : 630, "url" : "https://go.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General_Photo_Blog%20%E2%80%93%2022@2x.png", "width" : 1200 }, "mainEntityOfPage" : { "@id" : "https://blog.miva.com/miva-merchant-acquires-its-original-name-and-announces-a-corporate-reb#webpage", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "https://www.miva.com/images/new-images/mivainc-logo.png", "width" : 300 }, "name" : "Miva", "url" : "https://www.miva.com/" }, "url" : "https://blog.miva.com/miva-merchant-acquires-its-original-name-and-announces-a-corporate-reb" } ```