---
title: "Miva Merchant 9.7: The Next Evolution of Ecommerce is Here. Upgrade Today!"
description: Miva Merchant 9.7, a free update for all Miva merchants, was developed to improve your customer experience through a host of powerful new tools. With all-new features such as category filtering, enhanced site search, price groups, intuitive content editing, key speed advances, and seamless integration with marketing automation tool MailChimp, all Miva stores will benefit from this release.  Upgrade your site to Miva Merchant 9.7 today and get ready to experience the next evolution of ecommerce.
image: https://blog.miva.com/hubfs/Imported_Blog_Media/1709-9_7Preview-Headerimage-2-1.jpg
---

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# Miva Merchant 9.7: The Next Evolution of Ecommerce is Here. Upgrade Today!

By Miva | October 16, 2017

- [Miva News](https://blog.miva.com/tag/miva-news)

![Miva Merchant 9.7](https://blog.miva.com/hubfs/Imported_Blog_Media/1709-9_7Preview-Headerimage-2-1.jpg)

### Before You Read On...

See why top ecommerce brands use Miva’s no-code platform to run   
multiple stores, manage massive catalogs, and grow their revenue.

[Book a Demo of Miva](https://www.miva.com/schedule-demo-admin)

The Miva Town Hall webinar series launched to overwhelming excitement around our newest and final update to version 9: Miva Merchant 9.7. Chock-full of dream features from our [active community](https://www.miva.com/forums/forum/general/miva-merchant-dream-features?utm_source=organic&utm_medium=blog&utm_content=miva-merchant-9-7-ecommerce-platform-update) of merchants, 9.7 is our most powerful, feature-rich update yet.

Miva Merchant 9.7, a free update for all Miva merchants, was developed to improve your customer experience through a host of powerful new tools. With all-new features such as category filtering, enhanced site search, price groups, intuitive content editing, key speed advances, and seamless integration with marketing automation tool MailChimp, all Miva stores will benefit from this release.

Now, the next evolution of ecommerce is here—and available to all Miva stores, free.

#### Sell more and sell faster with these powerful new tools from Miva Merchant 9.7:

- Better image & text content with visual Rich Text Editor
- Faster page loads with Result Set and Predicted Discount Caching
- More shopping experience personalization with category facets
- Real-time search results as you type, with precise sorting
- More relevant marketing with native MailChimp integration
- Complete B2B support with category-level price controls
- Plus many more feature improvements and bug fixes

Miva Merchant 9.7 is free for all users as a safe cloud-streaming update.

 

![](https://blog.miva.com/hubfs/Imported_Blog_Media/missing-image-May-21-2021-02-53-20-73-PM-Jun-10-2021-08-23-16-78-PM.png)

### About The Author

#### Che Elizaga

Cheryl Elizaga is a Brand Strategist and Copywriter with nearly a decade of experience catalyzing meaningful, measurable action for Fortune 100 companies and industry pioneers alike. A contributing author to the Miva Blog, Cheryl helps ecommerce companies own their brand and harness the tools and technology of the leading Miva platform to drive growth.

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