By Brennan Heyde | September 17, 2024
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Download PDFYou may be familiar with Square from their card reader or their ubiquitous point-of-sale terminals you see at all your local stores. However, you may not know that Square is a leading solution for online ecommerce payments and one of Miva’s preferred payment partners going on five years now. They offer an unbeatable online checkout experience for customers, industry leading fraud tools, competitive rates, as well as full omnichannel solutions to bring your business to the next level.
Square makes commerce and finance services easy and accessible. No more having to deal with multiple companies for support or integrations. It’s a single interface with easy access to all your data from the Square Dashboard.
Additional benefits of Square include:
Ease of Use: Square provides a user-friendly platform that is easy to set up and use, making it accessible for businesses of all sizes.
Security: Square prioritizes security in its transactions. It uses encryption and tokenization to protect customer data during payment processing, reducing the risk of fraud.
Inventory Management: Square's platform includes inventory management tools, helping businesses keep track of their products, stock levels, and sales. This integration can enhance overall business efficiency.
Reporting and Analytics: Square provides reporting and analytics features, enabling businesses to gain insights into their sales performance, customer behavior, and other relevant metrics. This data can be valuable for making informed business decisions.
Competitive Pricing: Square's pricing is transparent and often competitive, especially for small and medium-sized businesses. This can be advantageous for businesses looking to manage their payment processing costs effectively.
The best benefit of using Square to accept payments is their ability to offer true omnichannel payment solutions. This means you can leverage their point-of-sale systems in your physical location and have the data sync with your Miva store online (additional integration required).
Online orders can get pushed to Square for centralized reporting. You can also sync products and inventory to keep critical data in sync across all your systems.
Learn more about Square POS here.
Square is one of Miva’s Preferred Payment Partners. It also offers one of the best customer experiences for collecting card information during checkout. There are 3 primary benefits Square offers over other payment solutions:
The card input fields are optimized for mobile devices.
2. Easy-to-Follow Error Messaging
Square's payment form has easy-to-understand, real-time error messaging, helping customers fix any issues and get the order completed.
3. Simple Conversion-Focused Card Input Fields
With Square, there is no need to re-enter first name or billing information like many other payment providers ask for. Just enter the card number, expiration date, and CVV and you’re done.
In addition to a great customer experience, Square has your back behind the scenes when it comes to preventing credit card fraud in your Miva store.
Square employs a multi-faceted approach to payment fraud prevention. This includes end-to-end encryption, tokenization, and two-factor authentication to secure sensitive information and user access. The use of machine learning, artificial intelligence, and real-time monitoring helps identify and flag unusual transaction patterns. Address Verification System (AVS) and velocity checks add additional layers of security by verifying billing addresses and monitoring transaction frequency. Square also utilizes device fingerprinting and provides merchants with fraud alerts, empowering them to respond promptly to suspicious activities.
These measures collectively contribute to a robust system that minimizes the risk of fraudulent transactions on the Square platform and reduces overall credit card fraud risk to you, the merchant.
For a limited time, Miva customers can get processing fees waived on up to $5,000 in sales for 180 days. In addition, get free setup on Square on your Miva store. Click here to get started.
Back to topBrennan Heyde
Brennan Heyde is the VP of Payments & Strategic Partners at Miva. His goal is to help Miva customers increase revenue through payments and solve important customer problems via integrations Miva supports.
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