---
title: iOS vs Android Mobile Commerce Sales
description: As an online business owner which mobile demographic should you target?  There are many different smartphones out there, but which platform are users more likely to shop on? Which mobile ad strategies work best for different types of smartphones? Which mobile users are more likely to buy from an online store? We’ve got the answers for all of your iOS vs. Android mobile commerce questions:
image: https://blog.miva.com/hubfs/ios_vs_android_logos.jpg
---

- [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com)
- ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg)

- Why Choose Miva
  
    - Solutions
    - [Why Miva Simplify Complexity](https://www.miva.com/why-miva)
    - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview)
    - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect)
    - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture)
    - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder)
    - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay)
    - Business Type
    - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce)
    - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform)
    - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform)
- [Enterprise](https://www.miva.com/enterprise-ecommerce-platform)
- Resources
  
    - Community
    - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories)
    - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners)
    - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners)
    - Resources
    - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides)
    - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/)
    - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/)
- [Get Pricing](https://www.miva.com/schedule-demo-admin)

[![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com)

- Why Choose Miva
  
    - Solutions
    - [Why Miva Simplify Complexity](https://www.miva.com/why-miva)
    - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview)
    - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect)
    - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture)
    - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder)
    - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay)
    - Business Type
    - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce)
    - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform)
    - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform)
  [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools)
  
  Your Partner for Growth
  
  See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution.
- [Enterprise](https://www.miva.com/enterprise-ecommerce-platform)
- Resources
  
    - Community
    - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories)
    - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners)
    - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners)
    - Resources
    - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides)
    - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/)
    - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/)

- [Get Pricing](https://www.miva.com/schedule-demo-admin)
- ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg)

# iOS vs Android Mobile Commerce Sales

By Miva | August 23, 2013

- [Ecommerce Analytics](https://blog.miva.com/tag/ecommerce-analytics)

![Android logo vs. Apple logo.](https://blog.miva.com/hubfs/ios_vs_android_logos.jpg)

### Before You Read On...

See why top ecommerce brands use Miva’s no-code platform to run   
multiple stores, manage massive catalogs, and grow their revenue.

[Book a Demo of Miva](https://www.miva.com/schedule-demo-admin)

 

In a [recent blog post](https://www.getelastic.com/android-vs-ios-demographics-and-mobile-commerce-activity/), [Get Elastic](https://www.getelastic.com) examined the differences between iOS and Android users and found some very interesting and useful data.  As an online business owner which mobile demographic should you target?  There are many different smartphones out there, but which platform are users more likely to shop on? Which mobile ad strategies work best for different types of smartphones? Which mobile users are more likely to buy from an online store? These are the types of questions you might be asking yourself when it comes to mobile commerce.  With Get Elastic’s compiled data and other various research firms, we’ve got the answers for all of your iOS vs. Android mobile commerce questions:

**Which platform is selling more smartphones?**

*Android holds 52% of smartphone share vs. 40% for Apple. Source: [Comscore](https://www.comscore.com/)*

**Which platform holds the highest tablet share?**

*iPad tablet share is 71%. By 2014 iPad users will still account for 68% of the overall US tablet audience. Source: [Emarketer](https://www.emarketer.com/Article/One-Three-Online-Consumers-Use-Tablet-by-2014/1008701)*

**Which platform has higher levels of web traffic?**

*iOS users surf the web more than Android users. Source: [Chitika](https://chitika.com/insights/hourly-ios-android-study)*

![ios_vs_android_1](https://blog.miva.com/hs-fs/hubfs/ios_vs_android_1.png?width=539&name=ios_vs_android_1.png)

**Which users are more apt to do product research on their smartphone?**

*iOS users are 15% more likely to do product research on their mobile devices than Android users. Source: [Forrester](https://www.forrester.com/home/)*

![ios_vs_android_2](https://blog.miva.com/hs-fs/hubfs/ios_vs_android_2.jpg?width=531&name=ios_vs_android_2.jpg)

**What are the demographics for Android and iPhone users?**

*Men are slightly more likely to own an Android than an iPhone, women are equally as likely to own iPhone or Android phone Source: [eMarketer](https://www.emarketer.com/Article/One-Three-Online-Consumers-Use-Tablet-by-2014/1008701)*

*Android is more popular among young people. Source: [eMarketer](https://www.emarketer.com/Article/One-Three-Online-Consumers-Use-Tablet-by-2014/1008701)*

![ios_vs_android_3](https://blog.miva.com/hs-fs/hubfs/ios_vs_android_3.jpg?width=529&name=ios_vs_android_3.jpg)

**Which platform’s users have a higher income?**

*The average household income of iPhone owners is $105K vs $89K for Android. Source: [Arbitron](https://www.mobilecommercepress.com/mobile-commerce-most-popular-among-ios-consumers/855477/)*

**Which users will shop more on mobile commerce apps?**

*More iPhone users use mobile apps for shopping (67.5%) vs Android (43.9%) Source: [Arbitron](https://www.mobilecommercepress.com/mobile-commerce-most-popular-among-ios-consumers/855477/)*

*iPhone users are 54% more likely than Android users to use mobile commerce apps Source: [Arbitron](https://www.mobilecommercepress.com/mobile-commerce-most-popular-among-ios-consumers/855477/)*

**How long with they spend on the mobile commerce apps?**

*iPhone users spend more time with mobile commerce apps (105 min/mo) than Android (88 min/mo) Source: [Arbitron](https://www.mobilecommercepress.com/mobile-commerce-most-popular-among-ios-consumers/855477/)*

**Which users are more likely to engage with marketing campaigns?**

*iPhone users are more likely to engage in marketing and impulse purchases Source: [Arbitron](https://www.mobilecommercepress.com/mobile-commerce-most-popular-among-ios-consumers/855477/)*

**Who is most likely to visit an online retail store and make a purchase on their smartphone?**

*iPhone owners are 15 percent more likely to visit online retail sites Source: [Comscore](https://www.comscore.com/Insights/Press_Releases/2013/8/comScore_Reports_June_2013_U.S._Smartphone_Subscriber_Market_Share)*

*23% of iPhone owners have made a mobile purchase vs. 17% of Android owners Source: [Comscore](https://www.comscore.com/Insights/Press_Releases/2013/8/comScore_Reports_June_2013_U.S._Smartphone_Subscriber_Market_Share)*

**Which users have higher mobile ad engagement levels?**

*iOS owners click far more online ads than Android users Source: [MoPub](https://www.forbes.com/sites/chuckjones/2013/04/18/apples-ios-mobile-ad-metrics-dominates-android/)*

![ios_vs_android_4](https://blog.miva.com/hs-fs/hubfs/ios_vs_android_4.jpg?width=568&name=ios_vs_android_4.jpg)

**Which smartphone will provide higher conversion rates through mobile search ads?**

*iOS users almost twice as likely to convert through mobile search ads as Android users Source: Adobe*

## iOS vs Android Demographics \[Infographic\]

![ios_vs_android_infographic](https://blog.miva.com/hs-fs/hubfs/ios_vs_android_infographic.jpg?width=551&name=ios_vs_android_infographic.jpg)  
[Get Elastic Inforgraphic](https://www.getelastic.com/ios-and-android-demographics-infographic/) courtesy of TradeMob (via Amber Sawaya)

[Back to top](https://blog.miva.com/ios-vs-android-mobile-commerce-sales#postAnchor)

### Want to read this blog offline?

No worries, download the PDF version now and enjoy your reading later...

Download PDF

![Image of Miva.](https://blog.miva.com/hubfs/Miva%2010/Miva%2010%20Email%20images/miva-logo-square.png) Miva

Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.

[Visit Website](https://www.miva.com/)

![White Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)

Powering the Next Era of Intelligent, Connected Commerce.

[Get Pricing](https://www.miva.com/schedule-demo-admin)

- [![White Facebook logo.](https://www.miva.com/images/svg/icons/icon-white-facebook.svg)](https://www.miva.com/social/facebook)
- [![White X logo.](https://www.miva.com/images/svg/icons/icon-white-x.svg)](https://www.miva.com/social/x)
- [![White LinkedIn logo.](https://www.miva.com/images/svg/icons/icon-white-linkedin.svg)](https://www.miva.com/social/linkedin)
- [![White Instagram logo.](https://www.miva.com/images/svg/icons/icon-white-instagram.svg)](https://www.miva.com/social/instagram)

![Badge displaying that Miva was named Best Ecommerce Platform in 2020 by Vendors In Partnership.](https://www.miva.com/images/badges/best-ecomm-platform-2020.webp)

- Solutions
- [Why Miva](https://www.miva.com/why-miva)
- [Platform Overview](https://www.miva.com/platform-overview)
- [Miva Connect](https://www.miva.com/miva-connect)
- [Vexture](https://www.miva.com/vexture)
- [PageBuilder](https://www.miva.com/pagebuilder)
- [MivaPay](https://www.miva.com/mivapay)
- [MultiStorefront](https://www.miva.com/miva-multistorefront)

- Business Type
- [B2B](https://www.miva.com/b2b-ecommerce)
- [B2C](https://www.miva.com/b2c-ecommerce-platform)
- [Hybrid](https://www.miva.com/b2b-dtc-ecommerce-platform)

- Community
- [Customer Stories](https://www.miva.com/customer-stories)
- [Technology Partners](https://www.miva.com/partners)
- [Agency Partners](https://www.miva.com/miva-agency-partners)
- [Forums](https://www.miva.com/forums/)

- Resources
- [Resource Center](https://www.miva.com/ecommerce-strategy-resource-guides)
- [Blog](https://blog.miva.com/)
- [Documentation](https://docs.miva.com/)
- [App Store](https://apps.miva.com/)
- [Miva Releases](https://www.miva.com/product-releases)

- Compare Miva
- [With Shopify](https://www.miva.com/miva-vs-shopify-plus)
- [With BigCommerce](https://www.miva.com/miva-vs-bigcommerce)
- [With Adobe Commerce (Magento)](https://www.miva.com/miva-vs-adobe-commerce-magento)
- [With Salesforce Commerce](https://www.miva.com/miva-vs-salesforce-commerce)

- Company
- [About](https://www.miva.com/company)
- [Leadership](https://www.miva.com/company/leadership)
- [Diversity & Inclusion](https://www.miva.com/company/diversity-inclusion)
- [Careers](https://www.miva.com/company/careers)
- [Press Center](https://www.miva.com/press/)

Copyright © 1997 – 2026 Miva®, Miva Merchant®, MivaPay®, Camp Miva®, Miva Connect®, Vexture®, Miva, Inc. All Rights Reserved. Terms & Policies

- [Privacy Policy](https://www.miva.com/privacy)
- [Cookie Policy](https://www.miva.com/cookie-policy)
- [Job Applicants Privacy](https://www.miva.com/miva-applicant-privacy-notice)
- [Intellectual Property](https://www.miva.com/intellectualproperty)
- [Terms of Service](https://www.miva.com/pdf/SaaS_TOS.pdf)
- [Non-Compliance Policy](https://www.miva.com/miva-software-updates)

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://blog.miva.com/ios-vs-android-mobile-commerce-sales#webpage",
  "@type" : "WebPage",
  "description" : "As an online business owner which mobile demographic should you target?  There are many different smartphones out there, but which platform are users more likely to shop on? Which mobile ad strategies work best for different types of smartphones? Which mobile users are more likely to buy from an online store? We’ve got the answers for all of your iOS vs. Android mobile commerce questions:",
  "inLanguage" : "en-US",
  "isPartOf" : {
    "@id" : "https://blog.miva.com/#website"
  },
  "name" : "iOS vs Android Mobile Commerce Sales",
  "url" : "https://blog.miva.com/ios-vs-android-mobile-commerce-sales"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : "https://www.miva.com/",
    "name" : "Home",
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : "https://blog.miva.com/",
    "name" : "Blog",
    "position" : 2
  }, {
    "@type" : "ListItem",
    "item" : "https://blog.miva.com/ios-vs-android-mobile-commerce-sales",
    "name" : "iOS vs Android Mobile Commerce Sales",
    "position" : 3
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Miva",
    "url" : "https://blog.miva.com/author/miva"
  },
  "dateModified" : "1628255444264",
  "datePublished" : "2013-08-23 00:00:00",
  "description" : "As an online business owner which mobile demographic should you target?  There are many different smartphones out there, but which platform are users more likely to shop on? Which mobile ad strategies work best for different types of smartphones? Which mobile users are more likely to buy from an online store? We’ve got the answers for all of your iOS vs. Android mobile commerce questions:",
  "headline" : "iOS vs Android Mobile Commerce Sales",
  "image" : {
    "@type" : "ImageObject",
    "height" : 630,
    "url" : "https://go.miva.com/hubfs/ios_vs_android_logos.jpg",
    "width" : 1200
  },
  "mainEntityOfPage" : {
    "@id" : "https://blog.miva.com/ios-vs-android-mobile-commerce-sales#webpage",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "https://www.miva.com/images/new-images/mivainc-logo.png",
      "width" : 300
    },
    "name" : "Miva",
    "url" : "https://www.miva.com/"
  },
  "url" : "https://blog.miva.com/ios-vs-android-mobile-commerce-sales"
}
```