Q4 Ecommerce Strategy for the Holiday Shopping Season

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By Miva | October 2, 2020
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Is your online store prepared for the holiday shopping season?

With US retail ecommerce sales projected to top $709 billion in 2020, now is the time to refine your marketing game plan to maximize holiday revenue.

Our newest infographic identifies 6 key strategies your ecommerce business can implement as we gear up for the biggest shopping season of the year. From search engine optimization (SEO) techniques, to upselling and free shopping offerings, we’ve created a visual guide to ensure your business is giving customers a cutting-edge shopping experience. After all, this is the season of giving.

We also explore the opportunities to capture contact information from consumers through the use of pop-ups, content upgrades, and wish lists. Plus, you can discover ways to dazzle potential customers with custom functionality like product personalization, real-time shipping calculations, and product visualizations such as real-world use case scenarios. Be sure to invite customers back with paid advertising campaigns including display retargeting, social media advertising, and email marketing.

You can also leverage these helpful tips from our ecommerce infographic to gear up for a successful Q4 in 2020, by attracting customers and converting sales from holiday website traffic.

Infographic - 6 Ways to Get the Most Out of Your Q4

About The Author

Katy Ellquist

Katy Ellquist is an accomplished writer, marketer, and social media analyst who has created sophisticated content campaigns for a broad range of professional clients. She brings to Miva a complex understanding of ecommerce trends and techniques, building upon extensive digital agency experience and a prior role as direct liaison to Miva’s top accounts. Katy is a regular contributor to the Miva blog, covering essential ecommerce topics like design & development strategy, site optimization, and omnichannel selling, with the goal of increasing the actionable knowledgebase of the entire Miva community.

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Author's Bio


Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.

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