Learn how an ecommerce ERP integration enhances supply chain efficiency and inventory management. Discover our full guide to ERP integrations.
By Miva | December 26, 2025
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Running a Miva commerce store means keeping track of orders, inventory, customer data, and fulfillment across multiple channels. Without solid backend infrastructure, you're stuck managing spreadsheets, syncing things manually, and constantly finding workarounds. That's where enterprise resource planning systems come in. They turn your Miva storefront into an integrated commerce operation that connects your ecommerce front end with the systems that actually run your business.
Right now, 53% of mid-market and enterprise businesses are making ERP integration a priority for scaling their commerce operations. For Miva merchants, integrating an ERP through Miva Connect gives you real-time inventory syncing, automated order routing, unified customer data, and seamless operations across multiple warehouses. You stop dealing with the data silos that come with disconnected systems.
Miva merchants who integrate with ERPs typically see significant improvements in operational efficiency, reductions in fulfillment time, and fewer picking errors, especially at higher order volumes.
Think of your Miva storefront as what customers can see, fast and built to convert. An ERP is the engine running behind the scenes, managing your inventory management, order processing, financial tracking, and supply chain control, all working together.
Without integration, you're manually pushing data between systems. An order comes through Miva? Someone has to export it into your ERP. Inventory updates in your warehouse? You sync it back to Miva by hand. Once you hit 500 orders a day, this whole approach falls apart.
Miva Connect changes that. It's Miva's managed integration service that automates everything. Orders flow in real time. Inventory stays synced across all your locations. Customer data remains unified across the board. Your team can focus on actually growing the business instead of moving data around all day.
Miva merchants who implement ERP integrations report:
An ERP (Enterprise Resource Planning) is a centralized software system that pulls together procurement, inventory, orders, fulfillment, financials, and customer data into one real-time dashboard. Instead of jumping between your Miva admin, accounting software, warehouse app, and supplier portals, everything stays in one place.
For Miva merchants, the ERP works in the background, handling the heavy work: inventory management, order fulfillment, financial reconciliation, and supply chain coordination. Miva Connect is the bridge that translates data flows between your storefront and your back office system in both directions.
This setup matters for mid-market and enterprise ecommerce stores. With 70% of medium and large-sized companies adopting composable architecture, the shift toward integrated, modular commerce stacks, including ERP connectivity, is accelerating quickly.
Stock levels update instantly across your Miva storefront, warehouse systems, and brick-and-mortar locations if you have them. You stop getting surprised by sold out items after customers already placed orders, and you're not stuck with excess inventory gathering dust in warehouses.
With Miva's integration capabilities, you can:
The payoff is real. According to McKinsey & Company, embedding automation and advanced planning in your supply chain can reduce inventory levels by 20–30%, while also improving fill-rates and operational responsiveness
Your ERP and warehouse system handle the heavy lifting, routing high-value orders to priority fulfillment, allocating inventory to the closest warehouse for faster delivery, and generating customs forms for international shipments. Miva Connect keeps your storefront in sync with those decisions in real time. This automation cuts fulfillment time and reduces picking errors.
Miva Connect syncs customer profiles, purchase history, and account data to your ERP. This lets you:
For B2B merchants, this changes everything. You can now run wholesale, direct-to-consumer, and multi-channel all from one platform without your data getting fragmented across systems.
Managing products across Miva, Amazon, eBay, and wholesale channels? Your ERP sees everything. Miva keeps inventory counts synced across every sales channel so you never oversell, and you always know exactly where each unit is sitting.
This matters most for retailers and wholesalers juggling thousands of SKUs across multiple warehouses.
Your ERP automates invoicing, billing, payment reconciliation, and tax compliance. Miva syncs all transaction data, so your accounting team has real-time visibility into revenue, cost of goods sold, and profitability broken down by product, channel, and customer.
Unlike platforms that make you cobble together integrations with third-party middleware, Miva offers a managed service model through Miva Connect.
This matters because Integration complexity is one of the leading reasons ecommerce implementations fail. By bundling integration management with your platform, Miva cuts through the platform plus contractor plus middleware triangle that typically creates delays and blows budgets.
Cloud ERPs run on vendor servers, and you access them through a SaaS subscription. They're the go-to choice for scaling ecommerce businesses because you get low setup costs, automatic updates, and easy scalability without the headache.
Examples: Oracle NetSuite, Microsoft Dynamics 365, Acumatica, Odoo
Why cloud works best with Miva:
Some larger enterprises run ERPs on their own servers. You get maximum control, but you're also responsible for significant IT overhead, and integration tends to move slower.
Miva integration: It's possible through APIs and custom connectors, but you're looking at higher implementation costs and longer timelines to get it running.
Hybrid ERPs are split between cloud and on premises, which works well for businesses that are transitioning or have specific security requirements.
Example: Microsoft Dynamics 365
Selecting the right ERP isn't just about the software. It's about fit, scalability, and whether your systems can actually integrate smoothly.
Can the ERP grow with your business? If you're processing 500+ orders per month or managing 5,000+ SKUs, your system needs to handle that growth without you having to replace it down the road.
Ask: Does this ERP support unlimited warehouses, users, and transaction volume? Can it handle 10 times your current order volume without slowing down?
Not all ERPs integrate equally with Miva. Check for:
No two Miva merchants operate the same way. Your ERP should adapt to how you actually work, not force you into rigid templates that don't fit your business.
ERPs like Odoo and NetSuite allow you to customize deeply without needing extensive coding to make it happen.
Don't just look at software licensing. Factor in:
It’s common for ERP implementation and integration costs to exceed the yearly software subscription, sometimes by a significant margin when factoring in setup, customization, training, and support.
Rally House is a major retailer of sports merchandise with thousands of SKUs spread across multiple locations. They needed to scale operations without hiring more people. The problem was manual inventory management across stores, complicated order routing, and no real-time sync between their storefront and warehouse.
Connecting Miva to NetSuite through Miva Connect automated their order routing, gave them real time inventory visibility, and unified their financial reporting. The results speak for themselves: 123% increase in monthly revenue, 17% boost in conversion rate, and 59% more transactions processed. By linking their Miva storefront with NetSuite operations, Rally House could grow sales without growing the operations team.
Crown Automotive is an automotive parts wholesaler and retailer managing 9,000 plus SKUs. They were dealing with pricing complexity and warehouse coordination challenges that come with B2B commerce operations. Wholesale customers need different pricing tiers, visibility into inventory across multiple warehouses, and quick order forms. Manual processes were consuming 10 plus hours every week just to keep things running.
Miva integrated with their ERP to unlock B2B specific features: account-based pricing so different customers pay different rates, multi-warehouse inventory allocation that actually works, and express ordering for their best customers. The results changed their business. They saw a 28% increase in gross sales, 32% increase in average order value, and they saved around 10 hours per week in manual order processing. By connecting their ecommerce platform to their ERP, Crown Automotive got B2B commerce capabilities that standalone ecommerce platforms just can't deliver.
Mignon Faget is a jewelry brand that also handles manufacturing operations. They needed to sync orders across their Miva storefront, brick and mortar stores, and their manufacturing supply chain all at once. Product inventory, order data, and manufacturing schedules were stuck in separate systems, which caused supply chain disruptions and delayed customer fulfillment.
Miva integrated with Microsoft Dynamics NAV to sync orders, inventory, and manufacturing forecasts across every channel. Now orders flow seamlessly from online, retail, and wholesale without anyone manually pushing data between systems. Manufacturing teams get real time demand signals straight from Miva sales, so they know what to produce and when. For brands with manufacturing or complex supply chains, this integration isn't optional. It's essential for scaling without your business operations falling apart.
Before choosing an ERP, map out your current data flows:
Miva Connect manages the integration, but your team needs to handle some critical pieces:
Data Quality Issues
Bad data breaks integrations and disrupts your entire business operations. Before you go live, audit your Miva product catalog, customer records, and inventory counts to make sure everything is clean. Dedicate real time to data cleanup and partner with Miva and your ERP vendor to validate all the critical fields that actually matter for your ecommerce platform and supply chain management.
More than half of ERP implementation projects take longer than planned and exceed their budgets. For example, 54% took more time and 56% took more money than expected. Because of this risk, it’s wise to budget conservatively, build a contingency for unexpected delays, and favor a phased rollout rather than a big-bang go-live.
Your team has been using old systems for years. Change is uncomfortable, and people naturally resist it. Involve your users early in the process so they understand what's coming. Show them specifically how the new system addresses the pain points they encounter every day. Celebrate the quick wins along the way so momentum builds and people stay bought in.
Vendors release updates constantly, and they can break your integrations if you're not careful about testing them first. Miva's managed service model handles monitoring for you, but you still need to test every update in a staging environment before you push it to production. That extra step saves you from surprises that could disrupt your business operations down the road.
NetSuite and Microsoft Dynamics both have established integrations with Miva already built out. If you're running a different ERP system, Miva Connect can build custom connectors to make it work. That flexibility means you're not locked into a specific vendor just because of integration limitations.
Timeline depends heavily on your data complexity, team readiness, and ERP maturity. Pre-built connectors typically launch faster than ground-up builds. Discuss realistic timelines with your Miva implementation team during scoping.
Integration costs vary widely based on complexity. Typical ecommerce integrations range from tens of thousands (pre-built connectors) to six figures (complex custom builds). Contact Miva Connect for a quote based on your setup.
Yes. Miva Connect works with the ERP system you already have in place. How long it takes and what it costs depends on two things: how mature your ERP's API is and how complex your data mapping needs to be. A newer ERP with solid APIs moves faster and costs less. An older system with limited API capabilities takes longer and costs more.
Depending on your integration design, critical data like orders and inventory typically sync in near real time, while less urgent data like reports often run on scheduled batches. Your Miva implementation team will design the best approach for your needs.
Yes. Your Miva storefront can continue accepting orders even if the ERP is temporarily unavailable. Once the ERP connection is restored, integrations can be configured to sync those orders downstream. During an outage, you may temporarily lose real-time inventory visibility.
Absolutely. Miva has all the B2B features you need: account-based pricing so different wholesale customers pay different rates, tiered discounts that reward larger orders, wholesale catalogs you can customize per customer, blanket orders for recurring purchases, and approval workflows so nothing ships without the right sign off. Everything syncs with your ERP, so your whole operation stays unified.
It depends heavily on how complex your setup is. Pre-built connectors cover most standard ecommerce use cases without requiring any custom work. If you have unique business workflows or specialized data fields that fall outside the standard connector mappings, that’s when custom development comes into play, which typically adds extra cost and time. The good news is that the majority of ecommerce and supply-chain workflows work fine with pre-built connectors, so merchants only need custom development when they have necessary specialized requirements.
Older ERPs without APIs are definitely trickier to work with. Integration platforms like Celigo or Onlizer offer connectors that can work around this limitation, but you're looking at higher costs and increased complexity. If your ERP is older or lacks a solid API, budget extra time and money for the integration, and plan on more testing before you go live. Sometimes upgrading to a modern ERP makes more financial sense than fighting with legacy systems.
Your ERP stores all the tax rules for every location you operate in. Miva syncs that data and automatically applies the correct tax rate at checkout so customers see accurate totals. Miva Connect keeps your tax tables in sync between your storefront and your back office so you're never charging the wrong rate or creating compliance issues down the road.
Yes. Miva handles complex product attributes, bundles, tiered pricing, and promotional rules without breaking a sweat. All of that syncs to your ERP, so your fulfillment team picks the right items and your financial reporting stays accurate. When everything is connected, you eliminate the manual work and mistakes that come from managing pricing and promotions in separate systems.
ROI timeline varies based on order volume and operational complexity. Many merchants recover their integration investment relatively quickly as efficiency gains from automation compound across orders, inventory, and fulfillment. Discuss realistic ROI expectations with your implementation team based on your metrics.
Miva Connect is a managed service where the team monitors your integrations for issues and alerts you to problems before they impact your business. You'll have visibility into integration health and support directly from the Miva team.
Yes, though it's not super common. Some larger enterprises run multiple ERPs split by brand or by region. Miva can coordinate across all of them, but that setup definitely adds complexity to your data flows and your integration management. If you're considering this approach, work closely with Miva and your ERP vendors upfront to map out how data moves between systems and where conflicts might happen.
Miva's integration layer makes ERP migration easier than it would be on your own, but don't underestimate the work involved. Data mapping and business process changes still require serious planning and coordination. Budget 2 to 3 months for a full ERP migration so you have enough time to test, train your team, and handle the inevitable surprises that come up. Rushing this part is where migrations fail.
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Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.
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