For ecommerce teams managing large or complex catalogs, product discovery is often the biggest ongoing challenge.
When customers can’t find what they’re looking for—or aren’t confident they’ve found the right item—conversion stalls. Support tickets rise. And teams spend more time explaining products than selling them.
Search and navigation aren’t just technical features. They’re the front door to your ecommerce experience.
That’s where Vexture® comes in.
Why Product Discovery Breaks Down in Complex Catalogs
Complex catalogs introduce complexity at every step of the buying journey. Common challenges include:
- Thousands (or tens of thousands) of SKUs
- Products with similar names or attributes
- Customers searching with partial information
- Industry-specific or colloquial language
- Filters that feel overwhelming or restrictive
Traditional keyword-based search struggles in these environments. If a customer doesn’t use the exact term your catalog expects, they hit a dead end, often in the form of a “no results found” page.
That moment is more than a UX issue. It’s a lost opportunity.
AI-powered Search: Moving Beyond Keywords
Vexture improves discovery by shifting how search works.
Instead of relying solely on exact keyword matches, Vexture uses AI to understand intent (what the customer is actually trying to accomplish).
That means it can:
- Interpret natural language and long-form queries
- Handle partial product names and misspellings
- Recognize synonyms and related concepts
- Surface relevant results even when terminology doesn’t align perfectly
For customers, this feels intuitive. For ecommerce teams, it means fewer abandoned searches and less friction at the very start of the journey.
Intent-Based Discovery That Guides (Not Blocks)
Complex catalogs often require guidance, not precision.
A shopper might search:
- “Replacement filter for industrial unit”
- “Heavy-duty mounting bracket”
- “Compatible accessories for this product”
With traditional search, these queries often fail. With Vexture’s intent-based discovery, they become entry points.
Vexture connects the meaning behind a query to relevant products, categories, or alternatives, keeping customers moving forward instead of stopping them cold.
The result is product discovery that adapts to how people actually search, rather than forcing customers to learn your internal catalog structure.
Merchandising Controls That Scale
Discovery doesn’t end when results appear. How products are presented matters just as much.
Vexture gives ecommerce teams flexible merchandising controls that work alongside AI search, allowing them to:
- Promote specific or priority products
- Highlight compatible or complementary items
- Surface in-stock alternatives when inventory is limited
- Support upsell and cross-sell strategies naturally
Instead of manually building and maintaining endless “related product” rules, teams define goals and Vexture helps execute them dynamically.
This is especially valuable for catalogs that change frequently or include complex product relationships.
Reducing “No Results” Searches Without Noise
One of Vexture’s biggest benefits is how it handles failed searches.
Rather than returning an empty page, Vexture can:
- Expand results intelligently
- Suggest related products or categories
- Adjust relevance based on context and behavior
- Keep customers engaged instead of frustrated
Reducing “no results” searches doesn’t mean showing everything. It means showing the most relevant next best option.
That distinction is what keeps discovery helpful instead of overwhelming.
Better Discovery = Better Business Outcomes
When product discovery improves, the impact reaches far beyond search metrics.
Merchants often see:
- Higher conversion rates
- Longer session durations
- Larger average order values
- Fewer support requests related to product selection
- More confident buyers who complete purchases faster
Customers don’t need to ask, “Is this the right product?” as often because the path to the right answer is clearer.
Designed for Complex Catalogs at Scale
Vexture is particularly effective for businesses with:
- Large or high-SKU catalogs
- Complex attributes or compatibility requirements
- B2B and B2C buyers using different terminology
- Products that are frequently purchased together
Because it’s built to scale with catalog complexity, discovery remains fast and accurate, even as your business grows.
Turn Browsing Into Buying
Product discovery shouldn’t be a guessing game.
For complex ecommerce catalogs, better discovery starts with understanding intent, not just matching keywords. Vexture helps bridge that gap by combining AI-powered search with flexible merchandising controls that adapt in real time.
When customers can find what they need quickly and confidently, they convert more often, and your team spends less time troubleshooting search issues.
In ecommerce, discovery is the difference between browsing and buying. Vexture helps make that difference work in your favor.
Miva