In brick-and-mortar stores, retailers can welcome customers, help them find what they are looking for, and finish out the purchasing process by ringing them up at the cash register, bagging up the item, and wishing them a great day. While many shoppers believe that shopping online is a much less personable experience, in actuality online retailers have a great opportunity to differentiate and enhance the shopping experience. The following statistics by Endicia show different areas of opportunity that can make the online shopping experience even better than an in-store experience for customers. Take our advice, and give the customers what they want!
Logistics in ecommerce is vital to the success of a business. If you can can successfully create a logistics program to match the changing wants and needs of their customers, then it will make a really great impact on your buyers.