--- title: 7 Strategies to Boost Revenue with the Ecommerce Sales Multiplier description: Find your next ecommerce sales multiplier with these 7 techniques for spurring increased revenue growth online. image: https://blog.miva.com/hubfs/Imported_Blog_Media/1807-How-your-B2B-store-can-increase-conversions-heaader.jpg --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # 7 Strategies to Boost Revenue with the Ecommerce Sales Multiplier By Tom Wintaugh | June 8, 2023 - [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) ![Illustration of business tools funneling into an ecommerce website displayed on a laptop.](https://blog.miva.com/hubfs/Imported_Blog_Media/1807-How-your-B2B-store-can-increase-conversions-heaader.jpg) ### Before You Read On... See why top ecommerce brands use Miva’s no-code platform to run multiple stores, manage massive catalogs, and grow their revenue. [Book a Demo of Miva](https://www.miva.com/schedule-demo-admin) The key to leveraging the sales multiplier effect in ecommerce is simple: leverage the tools you already have to win more sales. A modern ecommerce platform is loaded with [features and capabilities which can drive more conversions](https://blog.miva.com/15-steps-optimized-online-store-cro) simply by improving the shopping experience. No matter what products you sell, or how unique your industry requirements are, your master ecommerce growth strategy begins with your platform, the most useful ecommerce sales multiplier in your arsenal. Here are 7 of the most effective ecommerce strategies for cranking up your sales results—and they all start with the platform your business is built upon. ## **1. Prioritize Site Speed** There is no great conversion driver than a fast, responsive website. In fact, a page loading delay of just a single second can be enough to cost your business tens or even hundreds of thousands of dollars per year.  And with [71% of traffic to online retailers coming from phones](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/how-digital-connects-shoppers-to-local-stores/), a responsive site that loads like lightning on a variety of mobile devices is essential for reaching shoppers on the go. Site speed plays a critical role in enhancing user experience, improving search engine rankings, and reducing cart abandonment rates. [We wrote in more depth about the role of site speed in determining your bottom line here.](https://blog.miva.com/ecommerce-site-speed) To multiply sales, prioritize a site that loads quickly, with a streamlined layout that makes it *fast and easy* to shop.  ## **2. Open Direct-to-Customer (DTC) Sales Channels** DTC selling continues to be a growing trend for manufacturer-brands that want the control, effectiveness, and higher margins of selling direct. An ecommerce platform which enables selling to B2B and DTC from one central control doesn’t just streamline operations, it actually opens up a vast new revenue stream for conventional wholesalers or manufacturers with untapped consumer audiences. Sellers should consider developing website front and back ends which make it possible to multiply the audiences you are reaching.   [![CTA offering, "Free Ecommerce Guide: Adding Direct-to-Consumer to Your Business"](https://no-cache.hubspot.com/cta/default/5193374/1792220e-af88-4012-bc9a-5557a6dfb42d.png)](https://cta-redirect.hubspot.com/cta/redirect/5193374/1792220e-af88-4012-bc9a-5557a6dfb42d) ## **3. Optimize for Conversions and Guide the Customer Journey** Optimizing your ecommerce site for conversions is an integral part of any successful ecommerce sales strategy. From faceted search to exit-intent pop-ups, there are many ways to fine tune your ecommerce platform to boost conversions—[we highlighted a](https://blog.miva.com/15-steps-optimized-online-store-cro)whopping 15 ways to achieve better CRO here. The most obvious (and most effective) conversion optimizer is simplified website navigation: make it easier for customers to find what they need and watch sales increase.  ## **4. Market Through Owned Channels** Owned channels refer to any marketing platforms that are directly controlled by a business. [The most popular owned marketing channel is often a business' email campaign, which we describe in detail here.](https://blog.miva.com/ecommerce-business-send-targeted-emails) Communicating through owned channels is a way for businesses to totally control their messaging and engage with their audience. The ecommerce website can act as a “central station” which coordinates and promotes content that goes out through various owned channels, such as blogs, emails, mobile apps, podcasts, webinars, or social media profiles. Ultimately, all of this material can direct traffic back to the website, connecting buyers with the items and information which are most specifically relevant to them. ## **5. Streamline Checkout: The Lucrative Last Stop** Reducing cart abandon is a major priority for sellers, and an excellent way to do this is by improving checkout. As your “last chance” to close a sale and make a lasting good impression with customers, checkout can be transformed into a top conversion driver by implementing more payment gateways, streamlining UI, and taking advantage of up-sell/cross-sell features just before payment. [We wrote more about how to improve checkout here.](https://blog.miva.com/paypal-express-checkout)  [![New call-to-action](https://no-cache.hubspot.com/cta/default/5193374/739ce813-9547-4be2-b3bf-024e51d1bc13.png)](https://cta-redirect.hubspot.com/cta/redirect/5193374/739ce813-9547-4be2-b3bf-024e51d1bc13) ## **6. Make It “All About the Customer” With More Personalization** Every way you can personalize the shopping experience for specific users, accounts, or groups of buyers can be a lucrative ecommerce sales multiplier. Personalization can come in the form of promotional content, ordering processes, shopping history, pricing, and so much more. The question for sellers is…when buyers visit your site, do they feel that their individual and needs are being respected and served? If not, how can you demonstrate to shoppers that you fully understand their pain points and are ready with the specific solution they need?  ## **7. Build A Strong Customer CAC to CLTV Ratio** Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV) are vital metrics in ecommerce. Working towards a high CLTV to CAC ratio ensures you're directing your acquisition resources effectively and focusing on the most profitable segments. This strategy is a key driver in accelerating ecommerce growth—​[we shared important strategies for lowering CAC relative to CLTV here.](https://blog.miva.com/ecommerce-customer-acquisition-metrics-cac)  ## **Your website itself can become the ultimate ecommerce sales multiplier**  Each of these online selling best practices can significantly multiply your ecommerce sales, but they all have one thing in common—the strength of the ecommerce platform. Staying agile in ecommerce means learning how to leverage all of the amazing cost-cutting, revenue-driving features “under the hood,” and then adapting to customer needs and changing conditions on the fly. The best ecommerce growth strategy starts by making sure you’re taking full advantage of the amazing selling technology that’s already at your fingertips.  ## [![New call-to-action](https://no-cache.hubspot.com/cta/default/5193374/7929daab-d6d7-4a88-954b-2e6ced9fce71.png)](https://cta-redirect.hubspot.com/cta/redirect/5193374/7929daab-d6d7-4a88-954b-2e6ced9fce71) ![](https://blog.miva.com/hubfs/Imported_Blog_Media/missing-image-Jun-10-2021-03-58-38-88-PM-Jun-10-2021-08-41-20-41-PM.png) ### About The Author #### Katy Ellquist Katy Ellquist, Miva’s Digital Marketing Strategist, is an accomplished writer, marketer, and social media analyst who has created sophisticated content campaigns for a broad range of professional clients. She brings to Miva a complex understanding of ecommerce trends and techniques, building upon extensive digital agency experience and a prior role as direct liaison to Miva’s top accounts. Katy is a regular contributor to the Miva blog, covering essential ecommerce topics like design & development strategy, site optimization, and omnichannel selling, with the goal of increasing the actionable knowledgebase of the entire Miva community. Love it? Share it! -   -   -   -   [Back to top](https://blog.miva.com/ecommerce-sales-multiplier#postAnchor) ### Want to read this blog offline? No worries, download the PDF version now and enjoy your reading later... Download PDF ![Image of Tom Wintaugh.](https://blog.miva.com/hubfs/logo-miva-full.svg) Tom Wintaugh Tom is a Content Marketing Specialist at Miva. Visit Website ![White Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg) Powering the Next Era of Intelligent, Connected Commerce. 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