---
title: "Ecommerce News Briefs 9-28-11: Ecommerce And Holiday Shopping"
description: Our ecommerce news briefs today focus on the projected surge in mobile commerce over the holiday season, the rise of tablet-based ecommerce, and more.
image: https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Person-Hands-Writing-Typing-Laptop-Working-Photo-Blog-2520x1592.jpg
---

- [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com)
- ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg)

- Why Choose Miva
  
    - Solutions
    - [Why Miva Simplify Complexity](https://www.miva.com/why-miva)
    - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview)
    - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect)
    - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture)
    - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder)
    - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay)
    - Business Type
    - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce)
    - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform)
    - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform)
- [Enterprise](https://www.miva.com/enterprise-ecommerce-platform)
- Resources
  
    - Community
    - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories)
    - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners)
    - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners)
    - Resources
    - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides)
    - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/)
    - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/)
- [Get Pricing](https://www.miva.com/schedule-demo-admin)

[![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com)

- Why Choose Miva
  
    - Solutions
    - [Why Miva Simplify Complexity](https://www.miva.com/why-miva)
    - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview)
    - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect)
    - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture)
    - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder)
    - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay)
    - Business Type
    - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce)
    - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform)
    - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform)
  [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools)
  
  Your Partner for Growth
  
  See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution.
- [Enterprise](https://www.miva.com/enterprise-ecommerce-platform)
- Resources
  
    - Community
    - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories)
    - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners)
    - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners)
    - Resources
    - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides)
    - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/)
    - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/)

- [Get Pricing](https://www.miva.com/schedule-demo-admin)
- ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg)

# Ecommerce News Briefs 9-28-11: Ecommerce And Holiday Shopping

By Miva | September 28, 2011

- [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling)

![Hands on a laptop computer](https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Person-Hands-Writing-Typing-Laptop-Working-Photo-Blog-2520x1592.jpg)

### Before You Read On...

See why top ecommerce brands use Miva’s no-code platform to run   
multiple stores, manage massive catalogs, and grow their revenue.

[Book a Demo of Miva](https://www.miva.com/schedule-demo-admin)

Welcome to another edition of Miva Merchant Ecommerce News Briefs. With Halloween just a month away, and Thanksgiving and Christmas two and three months away, respectively, both online and brick-and-mortar retailers and small business owners are gearing up for the busiest shopping season of the year.

With this in mind, our ecommerce news briefs today focus on the projected surge in mobile commerce over the holiday season, the rise of tablet-based ecommerce, and how they will affect the buying behavior of consumers and the marketing and business strategies of ecommerce store owners in the coming months.

**Ecommerce News Briefs 9-28-11**

## Mobile And Tablet Commerce Shopping Poised For Growth This Holiday Season

As we reported last week, many early predictions for the holiday shopping season focus on the projected growth of mobile commerce.

According to [Mobile Commerce Daily](https://www.mobilecommercedaily.com), a recent Paypal survey found that more than 60% of online shoppers plan to make mobile purchases at home this season.

Thanksgiving Day is expected to be the day that these purchases will begin to occur since many people will be gathering with their families and won’t be in front of their computer, but will likely have their smartphone with them.

Tablets are also expected to play a more significant part in this year’s holiday shopping season, thanks in part to the recent announcement of Amazon’s [Kindle Fire](https://www.amazon.com/Kindle-Color-Multi-touch-Display-Wi-Fi/dp/B0051VVOB2) tablet, with its exclusive, social commerce-focused Silk operating system,  (will be released on November 15th) and the Apple iPad 2.

A recent study by Forrester Research and reported by the [Wall Street Journal](https://online.wsj.com/article/SB10001424052970204010604576597151983657300.html) also suggests that retailers have also discovered that customers who browse ecommerce websites using tablets may be more likely to complete purchases than other online shoppers, particularly when it comes to bigger-ticket purchases.

Ecommerce conversion rate, according to the study, is approximately 3% for PC shoppers, and 4-5% for shoppers using tablets. Even though only 9% of online shoppers own tablets, their purchasing behavior is proving encouraging for retailers, particularly in the current economic climate.

So what does this mean for ecommerce retailers? First of all, if you don’t have a mobile version of your online store currently, you are (and will be) missing out on potential customers, especially in the coming months.  
When it comes to reaching tablet-based ecommerce shoppers, retailers should keep the fact that the browsing experience that tablets provide for users is visually-based and focused.  Make sure that the photos of your products on your site are sharp, clear, and if possible, include multiple views of each one.

Some ecommerce stores, including [Jazzbooks.com](https://www.jazzbooks.com) (Jamey Aebersold Jazz) make their product catalogs viewable online and downloadable as PDF’s, which is another great way to appeal to not only tablet shoppers, but all ecommerce shoppers as well.

How are you preparing your ecommerce store for the holidays? Are you taking tablet and mobile shoppers into consideration when designing site pages, choosing product photos, and marketing store promotions? Leave a comment and let us know.

[Back to top](https://blog.miva.com/ecommerce-news-briefs-9-28-11-ecommerce-and-holiday-shopping#postAnchor)

### Want to read this blog offline?

No worries, download the PDF version now and enjoy your reading later...

Download PDF

![Image of Miva.](https://blog.miva.com/hubfs/Miva%2010/Miva%2010%20Email%20images/miva-logo-square.png) Miva

Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.

[Visit Website](https://www.miva.com/)

![White Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)

Powering the Next Era of Intelligent, Connected Commerce.

[Get Pricing](https://www.miva.com/schedule-demo-admin)

- [![White Facebook logo.](https://www.miva.com/images/svg/icons/icon-white-facebook.svg)](https://www.miva.com/social/facebook)
- [![White X logo.](https://www.miva.com/images/svg/icons/icon-white-x.svg)](https://www.miva.com/social/x)
- [![White LinkedIn logo.](https://www.miva.com/images/svg/icons/icon-white-linkedin.svg)](https://www.miva.com/social/linkedin)
- [![White Instagram logo.](https://www.miva.com/images/svg/icons/icon-white-instagram.svg)](https://www.miva.com/social/instagram)

![Badge displaying that Miva was named Best Ecommerce Platform in 2020 by Vendors In Partnership.](https://www.miva.com/images/badges/best-ecomm-platform-2020.webp)

- Solutions
- [Why Miva](https://www.miva.com/why-miva)
- [Platform Overview](https://www.miva.com/platform-overview)
- [Miva Connect](https://www.miva.com/miva-connect)
- [Vexture](https://www.miva.com/vexture)
- [PageBuilder](https://www.miva.com/pagebuilder)
- [MivaPay](https://www.miva.com/mivapay)
- [MultiStorefront](https://www.miva.com/miva-multistorefront)

- Business Type
- [B2B](https://www.miva.com/b2b-ecommerce)
- [B2C](https://www.miva.com/b2c-ecommerce-platform)
- [Hybrid](https://www.miva.com/b2b-dtc-ecommerce-platform)

- Community
- [Customer Stories](https://www.miva.com/customer-stories)
- [Technology Partners](https://www.miva.com/partners)
- [Agency Partners](https://www.miva.com/miva-agency-partners)
- [Forums](https://www.miva.com/forums/)

- Resources
- [Resource Center](https://www.miva.com/ecommerce-strategy-resource-guides)
- [Blog](https://blog.miva.com/)
- [Documentation](https://docs.miva.com/)
- [App Store](https://apps.miva.com/)
- [Miva Releases](https://www.miva.com/product-releases)

- Compare Miva
- [With Shopify](https://www.miva.com/miva-vs-shopify-plus)
- [With BigCommerce](https://www.miva.com/miva-vs-bigcommerce)
- [With Adobe Commerce (Magento)](https://www.miva.com/miva-vs-adobe-commerce-magento)
- [With Salesforce Commerce](https://www.miva.com/miva-vs-salesforce-commerce)

- Company
- [About](https://www.miva.com/company)
- [Leadership](https://www.miva.com/company/leadership)
- [Diversity & Inclusion](https://www.miva.com/company/diversity-inclusion)
- [Careers](https://www.miva.com/company/careers)
- [Press Center](https://www.miva.com/press/)

Copyright © 1997 – 2026 Miva®, Miva Merchant®, MivaPay®, Camp Miva®, Miva Connect®, Vexture®, Miva, Inc. All Rights Reserved. Terms & Policies

- [Privacy Policy](https://www.miva.com/privacy)
- [Cookie Policy](https://www.miva.com/cookie-policy)
- [Job Applicants Privacy](https://www.miva.com/miva-applicant-privacy-notice)
- [Intellectual Property](https://www.miva.com/intellectualproperty)
- [Terms of Service](https://www.miva.com/pdf/SaaS_TOS.pdf)
- [Non-Compliance Policy](https://www.miva.com/miva-software-updates)

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://blog.miva.com/ecommerce-news-briefs-9-28-11-ecommerce-and-holiday-shopping#webpage",
  "@type" : "WebPage",
  "description" : "Our ecommerce news briefs today focus on the projected surge in mobile commerce over the holiday season, the rise of tablet-based ecommerce, and more.",
  "inLanguage" : "en-US",
  "isPartOf" : {
    "@id" : "https://blog.miva.com/#website"
  },
  "name" : "Ecommerce News Briefs 9-28-11: Ecommerce And Holiday Shopping",
  "url" : "https://blog.miva.com/ecommerce-news-briefs-9-28-11-ecommerce-and-holiday-shopping"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : "https://www.miva.com/",
    "name" : "Home",
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : "https://blog.miva.com/",
    "name" : "Blog",
    "position" : 2
  }, {
    "@type" : "ListItem",
    "item" : "https://blog.miva.com/ecommerce-news-briefs-9-28-11-ecommerce-and-holiday-shopping",
    "name" : "Ecommerce News Briefs 9-28-11: Ecommerce And Holiday Shopping",
    "position" : 3
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Miva",
    "url" : "https://blog.miva.com/author/miva"
  },
  "dateModified" : "1630450507994",
  "datePublished" : "2011-09-28 00:00:00",
  "description" : "Our ecommerce news briefs today focus on the projected surge in mobile commerce over the holiday season, the rise of tablet-based ecommerce, and more.",
  "headline" : "Ecommerce News Briefs 9-28-11: Ecommerce And Holiday Shopping",
  "image" : {
    "@type" : "ImageObject",
    "height" : 630,
    "url" : "https://go.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Person-Hands-Writing-Typing-Laptop-Working-Photo-Blog-2520x1592.jpg",
    "width" : 1200
  },
  "mainEntityOfPage" : {
    "@id" : "https://blog.miva.com/ecommerce-news-briefs-9-28-11-ecommerce-and-holiday-shopping#webpage",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "https://www.miva.com/images/new-images/mivainc-logo.png",
      "width" : 300
    },
    "name" : "Miva",
    "url" : "https://www.miva.com/"
  },
  "url" : "https://blog.miva.com/ecommerce-news-briefs-9-28-11-ecommerce-and-holiday-shopping"
}
```