Do you create, upload, and distribute videos related to your business or products? If not, you may want to consider doing so. According to BizReport, there has been a marked increase in the number of views of brand and product-focused ecommerce videos among Internet users.
Instead of skipping over brand and product-focused videos, it appears Internet users are tuning in, particularly if these videos focus on brands that they know and trust. Top video-using retailers, according to BizReport, include Overstock, Nike, HSN, Apple, Hewlett-Packard, and Symantec.
But just what are brand and product-focused videos? Like commercials, they are designed to generate interest in businesses, products and services. Longer than traditional commercials, these videos can contain anything from funny, viral content to in-depth product reviews and demonstrations. Unlike commercials, they are increasingly being viewed by both search engines and many consumers as content, rather than advertisements.
The same report also indicates that although subscriptions to retailer YouTube channels has increased 20% in the past six months, 68% of retailers are still not using online videos. This means that although online consumers are becoming increasingly more interested in this type of content, there isn’t an abundance of it currently available.
What this means specifically for ecommerce retailers like you is that there is a prime opportunity for you to create funny, informative, and other types of business, brand, and product-focused videos that have a good chance of being viewed and shared by your intended online customer base.
If you’re unsure about how to do this, consider using some of the videos that you may have already produced, such as how-to or short product demo videos to start. If you don’t have any existing videos, try using a video-creation service like Animoto to make a short, 30-second video using text slides, photos, and video clips.