Most ecommerce platforms bolt AI on top of existing architecture and call it innovation. We built it into the place you already work.
Miva’s 26 R1 release is our largest step forward in connected commerce: embedded AI that answers real business questions from your live store data, product-level margin intelligence that makes profitability actionable, and the first phase of a ground-up Admin modernization. Every feature in this release is designed to close the gap between your data and the decisions that drive growth.
Here’s what’s new and why it matters.
AI Insights: Ask Your Store a Question, Get an Answer
AI Insights is a natural-language interface built directly into the Miva Admin. No exports. No dashboards to configure. No third-party tools to stitch together. You type a question about your store—top-performing products in a category, conversion trends over a date range, collection-level comparisons—and get an immediate, data-grounded answer.
This matters because the merchants we serve, including sellers of parts, industrial goods, specialty products, and high-consideration B2B items, operate with complexity that generic analytics can’t handle. AI Insights meets you inside that complexity and turns your own data into clarity, in seconds.
And critically, your data never leaves our private, secure network. AI Insights runs against your live store data without sending it to public LLMs, where they can consume your data. Intelligence stays local, and control stays with you.
Margin Awareness: Merchandise by Profitability, Not Just Revenue
Revenue tells you what’s selling. Margin tells you what’s worth selling.
Margin Awareness automatically calculates product-level margins and makes that data usable everywhere it matters: product lists, collection sort logic, data feeds, and marketing integrations. You can now prioritize high-margin products in merchandising, make discounting decisions grounded in actual profitability, and align promotions with the numbers that drive your business forward.
For merchants managing thousands of SKUs across complex catalogs, this isn’t a nice-to-have. It’s the difference between growing revenue and growing profit.
Admin Modernization: Phase One
Release 26 R1 begins the rollout of a redesigned Admin interface, which offers updated navigation, cleaner layouts, refined components, and modern styling across high-use screens. This is the first phase of a multi-release modernization effort focused on reducing friction and accelerating daily workflows.
The goal is simple: the platform you rely on every day should feel as capable as it is. Expect this to evolve significantly in upcoming releases.
Operational Upgrades: Charges, Shipping, and Checkout
Several operational improvements round out this release. Product charges now support percentage-based fees and single-quantity pricing, giving you finer control over surcharges, handling, and specialty services. Standardized shipping classification fields—Country of Origin, HS Codes, NMFC Class and Code—are now available across shipping modules, improving compliance and accuracy for international and freight logistics. And a new UPS InsureShield integration brings shipping protection directly into the checkout flow, covering loss, damage, and porch piracy without disrupting the buying experience.
These are the kinds of operational details that compound. Individually, they’re incremental; together, they reduce errors, save time, and unlock pricing and logistics strategies that weren’t possible before.
The Bigger Picture
Every feature in 26 R1 connects back to a single idea: your platform should make your data work harder for you, not the other way around. AI Insights connects intelligence to your storefront. Margin Awareness connects revenue to profitability. Operational enhancements connect your back office to compliance and precision. And Admin modernization makes all of it faster to use.
This is what connected commerce looks like in practice—not as a marketing phrase, but as a product philosophy. One platform, your data, smarter decisions at every layer of the business.
Get Started
Miva 26 R1 is available now. If you’re a current Miva merchant, reach out to your account team to learn how these features apply to your store. If you’re evaluating platforms, this is what it looks like when AI, margin intelligence, and operational depth ship as native capabilities—not add-ons.
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